A collection of useful statisitcs for analysis. Thanks to www.twitter.com/madversity for raising the question. Here is a compilation of links:
- Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising http://bit.ly/zbuniw
- The biggest social media moments of the Super Bowl (LostRemote)
http://www.lostremote.com/2012/02/05/the-biggest-social-media-moments-of-the-super-bowl/ - Top Advertisers, All-Time Best Ads http://www.marketingprofs.com/charts/2012/7019/super-bowl-ad-stats-top-advertisers-all-time-best-ads
- 5 ways the Super Bowl ad playbook has changed – (CNN – Fortune)
http://tech.fortune.cnn.com/2012/02/02/5-ways-the-super-bowl-ad-playbook-has-changed/ - Super Bowl Commercials Are All Bang, No Buck (Forbes)
http://www.forbes.com/sites/chrissmith/2012/02/03/super-bowl-commercials-are-all-bang-no-buck/ - Super Bowl Ads: Which Ones Generated the Most Pre-Game Buzz? (Reuters)
http://www.reuters.com/article/2012/02/05/idUS138752904220120205 - Twitter Proves To Be The Ultimate Super Bowl Fill-in
http://www.bigisthenewsmall.com/2012/02/05/twitter-proves-to-be-ultimate-superbowl-fill-in/ - Super bowl analytics takes us beyond tweets (IBM – Smart planet Blog)
http://asmarterplanet.com/blog/2012/02/super-bowl-analysis-takes-us-beyond-the-tweets.html - Super Bowl advertisers heavy up on the Social Media (ABC News)
http://abcnews.go.com/Business/chevy-super-bowl-advertisers-big-social-media/story?id=15482527#.Ty-hKL_SN8c - Social media takes over the Super Bowl (Computer World)
http://www.computerworld.com/s/article/9223960/Social_media_takes_over_the_Super_Bowl?taxonomyId=16 - Mobile Sports Report
http://www.mobilesportsreport.com/2012/02/super-bowls-socialmobile-angles-dont-move-the-needle/
(Courtesy: @spacedout_sniff @nimishdubey)
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