Branding of the letter 'e'

This post is a wider relfection on the Kishor's blog post and related comments. Here is one of the approches towards the concept of 'e' for example as in the eOman logo.
When we mooted what the 'e' eOman must be received as, I had presented a list of words that it could mean.

Here let me list those:

• Easy
• Electronic
• Everyone
• Enable
• Enhance
• Enrich
• Empower

----Most of above selected words can be found the in the vision statement of ITA coined by me.

"eOman initiative embodies the vision of ITA is to transform the Sultanate of Oman into a sustainable Knowledge Society by leveraging Information and Communication Technologies to enhance government services, enrich businesses and empower individuals. "

The rest of the options in the list I had compiled for selction of key words based on 'e' are as follows: They are meant to evoke these emotional flavours through a range advert campaigns over time.

• Efficient (process and resource utilisation and service delivery)
• Effective (-do-)
• Energitic
• Enthusiastic
• Equality (free info accces to all)
• Endeavour
• Entertain (training and education through multimedia)
• Enjoyable
• Enticing
• Enlighten (about the potentials and challenges of IT)
• Ectasic
• Experience (user involvement - feedback, surveys etc. )
• Engaging (-do- )
• Expertise
• Enthral (user experience)
• Exemplarary (IT support services and project management practices)
• Excellence (-do-)
• Evangelise (IT ofcourse)
• Enduring (sustainability was used instead)
• Entreperneurial (for ICT incubators)
  
  A simple 'e' can mean so very much and thanks Kishor for sparking the thought for this post.